by Ishita Mansukh Rajgor
Posted on December 17, 2017 at 11:00 AM
The content is the sales tool of the brand. Content isn’t the king, it’s the entire kingdom. It isn’t a campaign, it’s a commitment you make towards your business. To ensure you always have content for social media, plan ahead and create processes to help you.
Strategy is just a fancy word for coming up with a long-term plan and putting it into action. If you want to be successful online, you need to provide the highest quality, most useful and relevant content to suit your target audience.
Without a strategy, the content is just stuff and the internet is made of lots of stuff already. Your target audience needs stuff that’s relevant to them. Ask yourself “Are you providing them what they need?” If not, it’s time to change the strategy. A satisfied customer is the best business strategy.
As Snart said, “Make the plan. Execute the plan. Expect the plan to go off the rails.”
Nobody plans to fail but they fail to plan and that stops them from being the buzz of the social media. ind our blog on How To Be The Buzz link here)
Social media trends are changing every minute of the hour and thus it’s important to revise the strategy every now and then. Being stagnant will hinder the list of your followers. Work the plan.
Prioritize your brand’s objectives and identify what drives your audience. There are typically three ways to make your followers care for you.
EDUCATE with useful information.
- ENTERTAIN with unusual content.
- INSPIRE with core emotional stories.
Baby steps towards the content plan is choosing your core message and tone. The content plan thus includes details such as the key topic areas you will cover, what content you will create, when and how to share your content, and specific calls to action you will include.
There are no definitive “How-To” guides for building a successful content marketing strategy as it differs from each business to business. However, there are few basics to be kept in mind while planning the strategy.
The Business Vision:
This covers the goals you have for your content strategy. This covers the Why’s, How’s, What’s, When’s, of your business model. It should also cover the obstacles you may encounter as you execute your plan.
Your target audience:
This is where you describe your audience, their needs, what their content engagement might look like.
Your brand story:
Here, you uncover the heart of your brand story. You characterize your content marketing in terms of what ideas and messages you want to communicate, how those messages differ from the competition, and how you will share them with your aud;ience.
Some parts of your strategy should stay consistent namely your mission and business goals. However, other aspects of your strategy should be reviewed and updated periodically to ensure that your content marketing strategy is effective. Your focus should remain on core topics.
One of the most important aspects of developing a content marketing plan is to know if what you’re doing is helping you get closer to your goals.
Know your target audience. Know what they share, tweet, pin, and like.
As you generate this information, you can shape your content messaging in a way that reflects with the goals. So long as it’s useful and relevant to your target audience, you’re good to go!
Mediocre Content hurts a brand more than anything else. Let us help you to be the content king of the industry. Connect with us on [email protected]